Freedom to create
a powerful new
revenue stream

How Firedome empowered a smart home security brand
to create new revenue from its existing product lines

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The problem

Building new revenue without
cutting into performance

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A US-based smart home brand needed a new way to generate revenue. With a wide range of products including indoor and outdoor cameras, glass-break sensors, panic buttons, and smoke detectors, it was crucial that this new revenue stream complement existing product lines and not impact performance.

As specialists in physical security, cybersecurity was a natural fit. Initial market tests demonstrated that buyers would be more inclined to buy home security devices with cybersecurity built in. But making this vision a reality would require expert help from a team that understood both IoT and cybersecurity.

The solution

Bringing cybersecurity
to an entire product range

Working with Firedome

Working with Firedome to make strategic security decisions, the company wanted a way to sell premium-security products without making existing products look insecure by comparison. The answer? Implementing Firedome’s lightweight agent across the entire fleet.

24/7 Security Monitoring

Firedome’s flexible agent can be configured to suit multiple applications and device profiles. Firedome embedded the agent on all products with intrusion detection services enabled, while adding prevention services and 24/7 monitoring to a new premium range.

Cyber as a Feature

The company was able to emphasize its commitment to tackling cyber threats as well as physical ones – and leverage superior security to both reassure existing customers and also reach new ones.
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With Firedome’s help, the smart home brand addressed buyer concerns around cybersecurity, providing even more value in its existing products.

Meanwhile, the premium offering means the brand can get closer to a lucrative market of security-focused customers, building on the value of its home security solutions with IoT security that meets the highest possible standards.

With Firedome’s help, the smart home brand addressed buyer concerns around cybersecurity, providing even more value in its existing products.

Meanwhile, the premium offering means the brand can get closer to a lucrative market of security-focused customers, building on the value of its home security solutions with IoT security that meets the highest possible standards.

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