Freedom to thrive
in a competitive
market

How Firedome helped a global retailer
differentiate itself in a competitive marketplace

The problem

Obstacles to keeping pace
with fierce competition

A global retail giant with operations across automotive, electronics, sports, and houseware launched smart, connected products – but was struggling to grow market share and customer lifetime value (CLV).

Its competitors already offered a wide range of distinct features. The only way to get ahead of the game was to focus on one hugely compelling feature that customers saw as important and relevant. With security and privacy being a top concern for buyers, the company turned to Firedome.

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The solution

Embedded security
and impactful marketing

Working with Firedome

After an in-depth consultation, the retailer decided to focus on security as its differentiator and embedded a comprehensive endpoint security agent into its connected product lines.

24/7 Monitoring

The Firedome IoT security solution offered real-time detection and prevention of every cyber threat, not just finding unusual behavior but proactively blocking attacks before they escalated. All backed by 24/7 monitoring from both an AI-driven agent and a responsive team of security specialists.

Cyber as a Feature

For the retailer, it was a way to implement best-of-breed security across its entire fleet – and leverage Cyber as a Feature in its marketing strategy. Firedome helped the company create security labeling, website content, and other collateral to differentiate its products – and reach more customers with messages that mattered.

The result

Stronger engagement
and ongoing growth

After embedding Firedome, the retailer saw a measurable change in customer behavior and, ultimately, sales performance.

Firedome’s market research has shown that products with the ‘Protected by Firedome’ labeling outperform competing products when it comes to sales. It’s clear that today’s customers value security and privacy above all else, particularly when entering the relatively young IoT space.

With targeted marketing support from Firedome, the retailer saw greater engagement from customers and a strong response to security-oriented messaging. The retailer is now planning to roll out more smart home product lines, all powerfully differentiated by Firedome.

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After embedding Firedome, the retailer saw a measurable change in customer behavior and, ultimately, sales performance.