SMART HOMES

Freedom at the
heart of every
smart home
device

How we’ll help you empower consumers –
without exposing them to new cyber risks.

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SMART HOME SOLUTIONS

Protecting the IoT devices
consumers trust

Home automation

Fitness equipment and wearables

Smart lighting

Home security

Home entertainment

Home medicare

Baby monitors

Smart gardening

INDUSTRY CHALLENGES

Bringing new risk into homes

Consumer IoT adoption is on the rise, but the introduction of devices like smart lights, locks, wearables and more all present a new security risk. From PII to photos, some devices handle sensitive data that device manufacturers need to protect. But every device is a potential new route for an attacker to infiltrate the home network.

Meanwhile, more people than ever before are working from home. Their work is likely to include the use of sensitive corporate data, as well as regular connections to an employer’s network – something attackers could exploit through a smart home device.

When it comes to smart home IoT, a single security gap is all an attacker needs. It’s vital that every device is protected by industry-leading security.

See it in action

Customer needs

Your consumers care about security and privacy

Today’s consumers are increasingly concerned about security. Ninety-one percent of buyers prefer products with clear security labeling and 30-50% of buyers would be willing to pay more for devices they know are secure.

Front-end features like password management and MFA are useful, but attackers can work around these hurdles by targeting device software. Driving consumer adoption of IoT in the home depends on more robust security and privacy, right down to the firmware. And maximizing your impact in the consumer IoT space means putting security front and center – making it a high-visibility, high-impact element of your marketing strategy.

With Firedome, get industry-leading IoT security backed by the marketing expertise you need to fully leverage Cyber as a Feature.