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  • IoT Minus 10, 9, 8... Countdown to Your IoT Product Launch

You’ve got a vision for an out-of-this-world IoT product.

Just like Jeff Bezos had when he imagined himself rocketing into the heavens aboard New Shepard.

But proper planning converts dreams to reality. So whether you’re developing an  product for smart homes, smart cities or industry 4.0, this 10-point IoT product launch checklist moves you from staring into space to blasting off from the launchpad. 

IoT Product Launch Checklist

Ready for stratospheric success?

Your countdown begins in IoT minus 10, 9, 8…

10. Make sure your IoT product meets a genuine customer pain point

Before you commit time and capital to your product, stop, think, and conduct thorough customer research. The halls of IoT history are packed with dumb smart gadgets customers didn’t need – yours shouldn’t be one of them.

9. Plan every part of your IoT product development cycle

The IoT product development cycle differs from the common or garden variety because it has to tie hardware and software development together. So make sure that you plan for each vital development stage – requirements, design, development, testing, production and support. 

8. Design for the deployment environment

At the requirement and design phase, considering the device deployment environment is crucial. The specifications for an industry 4.0 IoT solution will be different from those for the home – design accordingly.

7. Prioritize user experience (UX)

Prioritizing user experience (UX) goes hand-in-hand with designing for your deployment environment. Your device controls and interface should feel ergonomic, intuitive and smooth – with information displayed in a user-friendly hierarchy. 

6. Implement proactive lifecycle cybersecurity

Don’t rely on Security by design (SBD) to protect your device from hackers! You need a proactive cybersecurity solution offering endpoint protection with 24/7 monitoring and mitigation of security threats throughout the device’s lifecycle.

5. Remember regulatory compliance

Are you designing your IoT device for use by a federal government agency? Then compliance with the new Internet of Things Cybersecurity Improvement Act by December 2022 is mandatory to win procurement contracts. But you should also treat these new requirements as the de facto standard for any IoT device.

4. Decide on development and manufacture

Can you handle design, development, testing and manufacture in-house or are you outsourcing to a partner? If it’s the latter, you’ll have to be sure that you use a trusted manufacturer who won’t compromise your IoT device’s cybersecurity under their watch. 

3. Consider connectivity and data capture

If you don’t have the in-house capacity to connect your device to the cloud, you’ll have to outsource to a trusted partner. Data capture is another factor – put simply, you want to capture as much valuable data as possible while controlling costs. 

2. Ship your finished product

You’re almost ready for lift-off! But first you’ll need to make sure that your new IoT product can be shipped to stores or direct to clients safely and economically. 

1. Tease release and takeoff

Where do your target consumers hang out? On particular social media platforms? Industry-specific sites? Public sector forums? Mainstream media? Once you’ve prioritized your channels, it’s time to create a buzz with a terrific teaser campaign during the lead up to release – don’t forget to leverage privacy and security messaging  – it is the clincher for many customers. Then you’ll apply full-throttle content for that final thrust during launch day and watch your IoT product soar skywards.

You have IoT liftoff – time to celebrate! 

Get your IoT product off the ground with a customized marketing launchpad


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