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  • Bring Simple Back With This IoT Decision Framework

As a battle-hardened IoT product manager, you’ve got one of the toughest jobs in tech. 

Drawing together different talents and teams, you’re coordinating a robust R&D process where the best business and technical decisions are made in each of the five IoT tech stack layers. All while ensuring you’re calling shots that are consistent with your strategy – no pressure then!

If only your IoT product could instantly combine all of these elements. In the (real) tech world, an IoT decision framework is the next best thing – an excellent tool for ensuring you firmly tick every box, avoid hidden pitfalls, and smoothly accelerate your speed to market. 

This handy framework brings simple back to your decision-making process – you’ll wonder how you ever did without it. 

Decisions, decisions – where your tech stack meets key areas

You know the five layers of the IoT tech stack like the back of your hand – device hardware, device software, communications, cloud platform and cloud applications.

So a decision framework helps you map these layers against key decision areas – UX, data, business, technology, security, standards and regulations. 

Once you’ve got a rock solid solution that addresses the challenges where these factors intersect, you can feel confident moving ahead with your IoT product project and engaging all relevant stakeholders.

Don’t think of your framework as a chore – it’s a vital stitch in time that’s key to aligning teams, enhancing your finished product, satisfying customers, and stimulating sales.

Here’s how your accessible IoT decision framework looks:

IoT Decision Framework

Infographic by DanielElizalde.com, A Simple IoT Framework for Product Managers

By working systematically through each decision area and associated stack layer, you’ll discover gaps and work on ways to plug them, coordinating the necessary human and tech resources – whether that comprises an innovative design solution, new feature or function, or requires further customer research.

And sometimes clarity on delivering the best possible customer experience comes from getting back to basics – addressing these types of questions in each area:


Keep an unwavering focus on your target user, their needs and what will deliver a fantastic experience at each layer of the tech stack. Well-developed customer personas are key here – especially if your users are a range of specialists in the Industrial IoT sphere.


Here’s where you decide how data flows through your tech stack to satisfy your end user. You’ll decide which type of data to produce, how much needs to be transmitted to the cloud and where you’ll perform analytics.


Put simply, if your IoT product isn’t commercially viable, proceeding is pointless. So in this decision area, you’re considering market demand, costs, pricing and financial projections. 


With all the useful information garnered from the three preceding areas, your technical and engineering teams can collaborate at this stage to decide what tech delivers the best user experience at each layer.


Lifecycle endpoint device protection and all other aspects of cybersecurity are drums that you should never stop banging. So consider how each tech layer could be compromised and what you’ll do to mitigate against it.

Standards & Regulations

You’ll have to ensure that your IoT product meets (or exceeds) standards and regulations for its industry or household application – for device safety and cloud security. Remember that if you’re marketing to the Federal Government and IIoT sphere in general, there are new stringent IoT cybersecurity standards to consider.

Final thoughts

For a product manager who needs to make excellent decisions that balance demands in multiple different dimensions, an IoT decision framework soon becomes an indispensable tool. 

But it’s also a crucial component of a comprehensive IoT roadmap (link to roadmap blog) which can transform your wider operational strategy and inform your direction for the future. 

By working smart with these simple tools, you’re always ready for whatever’s next for your business.

Talk to us about fulfilling the cybersecurity & marketing demands of your framework

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